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e-book Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company

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The class was wonderful, full of questions and interest showed buy this young students that are about to start working in the near future. A very special thank to Professor Emanuela Prandelli for this opportunity. Come and learn! Italy on conversion optimisation of websites. Bring your own lunch and come and listen! Notification to anna resultify. Sharing experience, feedback from our clients and planning is the key to make behavioral data actionable. We visited Alitalia to make plans for We are so grateful for the trust in our product for 3 consecutive years, thanks!

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Visit Alitalia. Thanks a lot Actionpay for this great days working with such a good team and specially for the presents!

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Visit Actionpay. See how Fanplayr adds intelligence to your marketing campaigns by analyzing and segmenting visitor traffic. Or encountered a pop-up or display advertisement mysteriously linked to something you just bought or were researching? Mariano Tripiciano, head of operations for Europe Fanplayr, a company founded in Palo Alto that offers an industry technology to eCommerce world based on the proposal of intelligent discounts generated in real time, to increase the average basket of the users and the online sales of virtual store.

Zanox Conversion Workshop booster in the marketing funnel, made with Fanplayr and Remintrex.

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Fanplayr recently landed in Italy and caters to e-commerce through an artificial intelligence system and is able to track visitors in online stores, offering real-time intelligent discounts. The tactic is the opposite of what the Americans call "spray and pray", i. Big data, another buzz phrase that has popped up recently, has always been in use to drive various types of marketing and sales campaigns. Essentially, the concept was primarily used by large enterprises such as Microsoft and Amazon to gather extreme amounts of customer data to analyze trends and assess behavior at large.


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Thankfully, with the democratization of big data and wide adoption and innovation in technologies, startups can leverage the power of intelligence through data affordably. The digital marketing conference DMEXCO wrapped up in Cologne, Germany, today, with plenty of interesting ideas being exchanged from over journalists and 32, industry vets from around the world! The recent eTail West Conference was much more than just a physical meeting point for thousands of retailers across different sectors and industries.

With many thought leaders and emerging e-commerce entrepreneurs in the crowd, some of the most interesting takeaways were conversations surrounding trends in the realm of content personalization and its future impact on ROI. An e-commerce merchant is constantly engaged in spotting the triggers involved in closing a sale. However, often or not, some of the most revealing data comes from identifying those pain points that deter shoppers from completing an online purchase. E-Commerce has grown out of its diapers.

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About Norm Johnston. Norm Johnston. Trivia About Adaptive Marketin No trivia or quizzes yet. Other companies have got it badly wrong; and Johnston shows us why.


  1. The Inquisition: A History.
  2. Big Data for Marketers: 101 Tips to Drive Major Marketing Results with Big Data!
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  6. Those who read this book with the care it deserves will be a great deal more likely to form part of the first category than the second. It's a brave new world and explained so clearly here.

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    Ships in 7 to 10 business days. Link Either by signing into your account or linking your membership details before your order is placed. Description Table of Contents Product Details Click on the cover image above to read some pages of this book! Foreword 1. Happy Customers; Nathan Summers 4.

    Exploring the Spectrum; Caspar Schlickum 5.

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